Fresh Cannabis Rose

I have to say, the name of Fresh's new fragrance, Cannabis Rose, definitely spiked my curiosity... Especially at a time when the company is putting final touches in their rebranding effort. It makes me wonder the direction they are headed! Is it hippie chic? Is it 80's revival? I will only know once I get to try it... But one thing I know: being owned by LVMH, I am sure the risks are very well calculated!


Photo from WWD